Resiliency Collective Branding

RPA’s Resiliency Collective needed a logo, tagline, and campaign. The Collective wanted to convey that resiliency is vital to recovery from traumatic events. mpiTOO created a logo that incorporated Roanoke City colors and the “Roanoke star,” an iconic landmark in the community. mpiTOO developed the tagline “Resilient people. Stronger communities.”

From there, mpiTOO created a full media plan and designed a campaign creative for the Resiliency Collective. mpiTOO designed print ads, animated digital banner ads, social media, bus ads, and theater ads.